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Almost 80 years ago, Martin Matsbø (a cross country skier), Børje Gabrielsson (a pharmacist), and a group of scientists and chemists came together to create the best ski wax in the world. Sparked by the love of skiing, they went to work to find a way to master all types of snow. 

A couple of years and thousands of experiments later, the first range of ski wax that could prepare your skis for all snow conditions were ready. The SWIX brand instantly became the preferred brand for the world’s top skiers – with the recreational skiers being swayed soon after.


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